The Babysitter

How refreshing to see the human side of the world’s premier death delivery service.


Big Chief, Big Daddy, Big Babysitter to the World

If “winning hearts and minds” is at the top of your global campaign agenda for strategic communication, then you need to insert yourself into some of the most intimate, domestic, and familial places of restive, hungry, and increasingly angry populations. Getting all domestic is what the US military has been doing in its social media and “visual operations” for the past few years, as seen in a wide array of photographs uploaded to the US Department of Defense’s Flickr “photostream,” which I have been studying since early 2014 (see part 1 in this series of photo essays). The trick is to achieve superiority by being at once both engaged and removed. Being engaged shows you actively involved in the uplift and upkeep of other peoples’ lives, thus coming down the mountain to these peoples’ very low station in life. However, you…

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